News
Online advertising (video and display) is a growing revenue opportunity. According to an October 2009 report from the IAB Internet Advertising Revenue Report, online video ad spending alone increased 38% from $345M (1st Half’08) to $477M (1st Half’09). Growth is forecasted to surpass $5.8 Billion by 2013. (eMarketer 2008). All market indicators project a continued rise in online ad spending.
The VideoLantern staff has sifted through the many articles and provided a list of relevant news items as they relate to the exciting and ever changing online video market.
Professional Online Video Views Climb In 2009
Most Online Video Viewing Happens in the Long Tail
Content Syndication is Critical to Online Video Publisher Survival
